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Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether deemed subjective or objective, while ignoring other perceivable information.

Service Specification

Most products fall between these two extremes. For example, a restaurant provides a physical good, but also provides services in the form of ambience, the setting and clearing of the table, etc.

Economic Services

And although some utilities actually deliver physical goods — like water utilities which actually deliver water — utilities are usually treated as services.